Posted by: Aman on: February 3, 2009

The February 7 issue of Outlook Business Magazine has touched every aspect of the Indian software sector after the Satyam chapter came into light. Its cover story, titled ‘Why Software Companies Fail’ offers a comprehensive analysis of the downfall of the once glorious Indian software post-Satyam. It has brought into light the fact that Indian entrepreneurship in software services have failed to rise above self-interest and build sustainable businesses. However, if you thought that it is Ramalinga Raju who is solely responsible for this disgrace, read this cover story. It brings to you some heartbreaking facts related to fraudulent conduct by some Indian software entrepreneurs in the past as well.
The cover story has also been quite impressive in drawing a line between failure and fraud, and how the Indian software sector has tasted both in the last few years. It will be quite interesting to read about some culprits disguised as entrepreneurs in software services who have already defamed India on a global scale long before Ramalinga Raju. Their cartoons in the cover story rightly portray their fraudulent practices motivated by their thinking that says, “Growth over Morals”.
Another section “What Now” of the cover story should not be missed, as it features answers to eight crucial questions that may have been bothering Satyam’s unfortunate shareholders, employees and customers even since the fraud came into light. The cover story also brings to you a brief account of the investigations surrounding Satyam’s two real estate ventures: Maytas Properties and Maytas Infrastructure. Post-Satyam, no other magazine till date has presented such a detailed account of the Indian software services.
If you thought, the February 7 issue of Outlook Business Magazine is only about Satyam and entrepreneurship failure in the software sector, you are wrong. The magazine also offers a wide choice in reading by presenting stories on business, economics, politics, science and technology, and so on. For instance, you will be elated to read the story, “Island in the Sun” which narrates how the people of a small island in the West Bengal’s Sunderbans have resorted to solar power for carrying out their day-to-day activities. If this is not enough, you can read “Sun and the City” to find out about myriad applications powered by solar power in the cities. The magazine also features an impressive story on the booming retail sector. Titled, “When Less means More”, the story presents the success saga of Loot, a retail chain that sells top brands at 25 -60% discount to MRP.
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Its a very impressive blog. Outlook Business has cover stroy also been quite impressive in drawing a line between failure and fraud, and how the Indian software sector has tasted both in the last few years. In this magazine also offers a wide choice in reading by presenting stories on business, economics, politics, science and technology,
This is the best magazine I have been found. I also inspired from your blog as well. It covers all fraud related issues that should be known by every one. Thanks author for such an informative blog!
February 3, 2009 at 12:16 pm
While what has happenned at Satyam is said, what is even more sadder is the “breathing-down-the-neck” adopted by media towards Satyam.
Its is important to look at the issue from two levels. The promoter angle which is being probed and the Satyam as a going concern. The fact that Satyam paid its employees salaries through internal accurals and also the fact that it won 15 new clients in January speaks volumes about the company’s strong fundamentals.