Coming to terms with recession, most companies have got really serious about bringing down their operational costs. The steps undertaken by various companies to reduce their costs are highlighted in the March issue of the Outlook Business magazine. The magazine presents an interesting cover story titled, ‘India’s Cost Leaders’ which states that companies are doing everything possible to cut down their costs. From raw materials to salaries, from advertising to fuel burn, companies are cutting costs to stay in the competition.

The cover story points out the steps taken by various companies to cut their costs in an attractive pamphlet presentation. The pamphlet presentation, incorporating different colors, is one of its kinds. Each colorful pamphlet illustrates a step taken by a company to cut down its costs.

The cover story which is divided into eleven parts also features a tabular representation of effective saving figures by different companies, making the cover story easy to understand and informative to read. The cover story also features small insets on how a company is asking its employees to save cost. Extremely well written, the cover story maintains a flow from the beginning to the end. The useful tips and comments from various top shots of the industry make the cover story interesting and useful.

In addition to the cover story, the magazine features many stories on the Information Technology (IT) sector as well. A story titled, ‘Learning to live’ talks about the fact that with outsourcing calls dropping, a question mark hangs over the Indian BPO industry.

The magazine also presents an interview with Gary Steel, Chairman of ABB India, and Head of HR and Sustainability. It also features a question answer session with Ron Resnick, chairman of WiMAX Forum.

A catchy title that is sure to grab your attention is ‘Playing in the clouds’. This story talks about cloud gaming. The story states that the days of downloading video games to PCs could soon be over and that cloud gaming would be the next big thing in line.

The use of cartoons in some sections makes the magazine very interesting as it conveys the meaning of a serious subject in a humorous and sarcastic manner. In addition to this, the magazine also presents the review of the book, ‘The sign of four’. The book talks about how do business leaders turn in exceptional results? The book also charts the four guiding principles through a wealth of corporate experiences.

The magazine also offers stories related to economics and politics, making it suitable for people from all walks of life.