There are a handful of companies that are successful in beating recession. They are noteworthy because they have succeeded in taking off at a time when industrial growth is slowing down. The March issue of the Business Today magazine features a comprehensive cover story on companies that have emerged as winners during this slowdown in its cover story titled, “Winners in the downturn”.

The cover story is very well written and presents a detailed bar graph presentation of the companies that are braving the downturn admirably. The cover story has been broken down into twelve related stories and each of the related stories presents a detailed account of the winner company. The related stories present a bulleted inset describing what makes the company a winner even during the time of recession.

The related cover stories also present a comparison between net profit for the quarter ended September, 2008 and the net profit for the quarter ended December, 2008. Along with this, the stories also feature a year on year growth for the quarter ended September, 2008 and the quarter ended December, 2008.

Each of the related stories is well connected to the cover story, making the cover story interesting and informative to read.

Another story related to recession that is sure to leave you awed is titled, “Race and Joblessness”. The story presents a graphical representation of vanishing jobs amongst Whites, Blacks, and Asians. While, black Americans show the highest percentage of job loss, it is the Asian workers who have suffered the most as their unemployment rate has almost doubled.

Another story titled, the Crisis manager contains a profile of Deepak Parekh. Deepak is the Executive Chairman, HDFC Troubleshooter. He is almost as famous a brand as HDFC, the institution that he has helmed for decades.

he magazine also covered another aspect of recession in its story titled, “An American dream gone sour”. The story states that Indian professionals can bid goodbye to their dreams of working in the US this year.

Apart from recession, the magazine also covers other aspects as well. A story titled, “Don’t let tax bite” talks about Equity-Linked Savings Scheme that will help you save tax. Another story titled, “Google goes rural” deals with the efforts taken by the company Google to create an awareness about the company in the rural areas of Tamil Nadu.

The magazine also features various stories related to politics, economics, and health along with a note from the editor, making it useful for people belonging to diverse age groups.